With an active customer base of more than 400 million users, Instagram is one of the easiest ways to market your hotel. The image-based network allows you to undertake a free and effective digital communication strategy with the simple use of a hashtag.
What content should i post on instagram for my hotel?
The primary purpose of your posts is to spark Instagrammers’ interest making them want to lodge at your hotel. For this reason, the quality of your photos is extremely important. There is no point in posting often if it is to publish mediocre pictures.
What the average user pays particular attention to: the sophisticated and beautifully-presented dishes of your restaurant, the breathtaking views from your widnows, a Jacuzzi moment shared with your significant other, etc.
It’s up to you to know your best assets and revolve your communication strategy around them. Analyze your target market and focus on the services they chose you for.
If you would like some inspiration, Grand Pigalle Hotel has a great instagram page:
Post Instagram Hôtel